Strategic thinker and team player with more than 11 years in corporate and higher education markets with knowledge of internet, project management, product management, knowledge management methodologies and technologies. Proven leadership and team-building skills, coupled with the ability to manage customer relationships in support of their strategic planning goals.
Embry-Riddle Aeronautical University, Daytona Beach, FL (2008 to Present)
Facilitate the technical and content objectives for assigned projects. Plans and reviews site architecture, troubleshoots, tests and oversees website launches. Coordinates among cross functional teams to identify challenges, recommend and implement solutions. Define website goals, key drivers and appropriate metrics and KPIs. Perform ongoing analysis, site performance and analyze web analytics delivering recommendations for improvement. Deliver key insights and monitor SEO, SEM, Social Media trends and performance.
Embry-Riddle Aeronautical University, Daytona Beach, FL (2007 to Present)
Introduction to Computer Applications (CSCI-109), is presented through hands on training, mutlimedia content on the computer process, the impact of computers on society, emerging technologies, and hardware and software purchasing decisions.
Embry-Riddle Aeronautical University, Daytona Beach, FL (2006 to 2008)
Document business processes and system requirements, analyze the system level impacts associated with a variety of change requests, and track assigned tasks and deliverables across multiple projects. Coordinate and develop user acceptance testing activities, develop and maintain training and business process documentation, train users on changes made to business applications and processes as well as providing ongoing support of the applications and processes.
JMA Information Services Inc., Palm Coast, FL (2006 to Present)
onsult with small businesses on Web2.0 content strategy and development, managing budget, schedule, project and client needs. Develop search and website promotional strategy including SEO, PPC, Social Media Optimization (SMO), link building strategy and optimization, landing page optimization, and e-mail marketing. Manage lead generation process using web analytics software to track customer behavior and develop insight from web metrics, visitor behavior, and other feedback to direct future strategies.
Embry-Riddle Aeronautical University, Daytona Beach, FL (2003 to 2006)
Manage team of 4 support staff in support of information technology initiatives. Review, analyze, and evaluate Internet applications and systems and user needs. Scope and manage projects throughout the project lifecycle, collaborating with matrix teams to impact planning, and delivery of content and features. Responsible for leading development and maintenance related to assigned internet applications. Manage vendor’s compliance against contracted service level agreements and establish appropriate governance processes and procedures to ensure integrity of services rendered. Conduct formal and informal benchmarking of vendor supported products and processes through trace requirements matrix and track vendor metrics maintaining scorecard reporting for management.
Embry-Riddle Aeronautical University, Daytona Beach, FL (2000 to 2003)
Manage team of four support staff in support of information technology initiatives. Develop, implement, administer, train, and support the University's various constituents in the use of Blackboard course management system and Oracle portal technologies. Evaluate web metrics, usability, and site organization to provide better user experience. Responsible for the development, implementation and maintenance of the university’s Extranet, Internet, and Intranet web pages to ensure site meets the business needs of the university.
Jacksonville Jaguars (www.jaguars.com), Jacksonville, FL (2000 to 2000)
Monitor and maintain the daily production of the web site. Implement HTML and graphic modifications on current pages. Coordinate with cross-functional teams for creative development and technical implementation of web content and programs. Plan and prepare stories for dissemination and ensures that all documents meet established content standards. Evaluate primary and secondary market research, metrics, usability standards and other data to assess the implications for assigned content and channels.
WebsitePros.com (WSPROS), Jacksonville, FL (1999 to 1999)
Initiate sales opportunities, collect and document customer requirements for website design and development. Act as liaison for the creative and technical team. Coordinate among cross functional teams to identify challenges and recommend solutions. Receive inbound and make outbound calls regarding website design, managing customer expectations throughout the sales lifecycle.
Master of Business Administration (MBA) Entrepreneurism, Jones International University, Denver, CO August 2005
Bachelor of Science (BS), University of Florida, Gainesville, FL December 1993
WebCEO Certified Internet Marketer (CIM), February 2008
Search Engine Marketing Professional Organization (SEMPO.ORG, Certified Search Marketer), Expected June 2009
Platforms: Unix-Solaris, Red Hat Linux, Windows 00/XP/Vista, Mac OSX, Oracle 10G Languages: DHTML, HTML, CFML, MySQL
Software: Google Analytics, Web Trends, Quickbase, Oracle Portal, Oracle Discoverer, Business Technology Optimization (Formerly Mercury), Cold Fusion MX, PhotoShop CS/Image Ready, Dreamweaver MX 2004, MS Office, MS-Visio, MS-OneNote, MS-Project, Mind Manager, Blackboard LMS, WebCT LMS
GTD Tools: Evernote.com, Delicious.com, Reqall.com, Toodledo.com, ClearContext.com
Cool, formal, skeptical, complex, and challenging. Appeal to my creativity and innovation.
Interests: IM, SEO, SMO, W20, PM, PKM, & Wellness...
