- Part 1: Understanding Search Engines
Lesson (1): Classification of Search Engines
Lesson (2): Crawler-Based Search Engines
Lesson (3): Human-Powered Search Engines
Lesson (4): Pay-for-Performance Search Engines
Lesson (5): META-Engines
Lesson (6): Who Feeds Who - Search Engine Relationships
Lesson (7): How Search Engines Rank Pages
- Part 2: On-Page Optimization
Lesson (8): Defining Your Niche and Audience
Lesson (9): Preparing to Research Keywords and Getting Suggestions
Lesson (10): Using Keyword Suggestion Tools
- On-Page Optimization
Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
Lesson (12): HTML Elements (Page Areas) That Matter
Lesson (13): Optimizing Layout of Your Pages
Lesson (14): Optimizing Navigation and Menus
Lesson (15): The Power of CSS
Lesson (16): Duplicate Content Issues
Lesson (17): Local SEO for Your Site
- On-Page Optimization - Website Submission
Lesson (18): Search Engines' Submission Rules and Guidelines
Lesson (19): Submitting to Search Engines
Lesson (20): Creating a Search Engine Friendly Sitemap
Lesson (21): Submitting to Directories
Lesson (22): Verifying Submission Success
- On-Page Optimization - Auditing and Improving the Website
Lesson (23): Detecting and Fixing Site Visibility Issues
Lesson (24): Detecting and Fixing Site Usability Problems
Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste
- Part 3: Off-Page Optimization
Lesson (26): Link Popularity and Link Quality
Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms
Lesson (28): Link Building Strategies and Techniques
- Part 4: Monitoring Search Engine Rankings
Lesson (29): Issues with Automated Ranking Monitoring
Lesson (30): Analyzing Your Rankings over Time
- Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming
Lesson (31): Black-Hat Techniques vs White-Hat Techniques
Lesson (32): Code of Ethics
- Part 6: Search Engine Advertising
Lesson (33): Introduction to PPC and Basic Concepts
Lesson (34): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)
- E-Mail Marketing
Lesson (35): Introduction to E-Mail Marketing. The Basics
Lesson (36): The Six-Step Process of E-Mail Marketing
Lesson (37): Working with Your Mailing List
Lesson (38): Creating the Message and Choosing the Subject
Lesson (39): Running the Campaign - E-Mail Transmission Tips
- Affiliate Marketing
Lesson (40): Introduction to Affiliate Marketing
Lesson (41): Earning Money as an Affiliate
Lesson (42): Starting Your Own Affiliate Program
Lesson (43): Setting Up the Program
Lesson (44): Choosing Your Partnership Model
Lesson (45): Recruiting Affiliates
- Introduction to Web Analytics
Lesson (46): Different Web Traffic Data Sources
Lesson (47): Web Analytics Pyramid Model
Lesson (48): Referring Sites and Partners
Lesson (49): Advertising Campaigns and Organic Search Engine Results
Lesson (50): Keywords as a Data Source
