Why Certify

Experience in the field is an important component of value to an employer. But experience isn’t enough. Employers need something quantifiable and verifiable to show expertise. Certification by a respected accreditated organization is becoming indispensable to all professionals. Positions in many large corporations and governmental agencies worldwide now require certification, and credentialed practitioners have a higher earning potential and greatly expanded career opportunities. Moreover, being certified recognizes the individual as a knowledgeable, serious, dedicated professional.

WebCEO Certified Internet Marketer, 01/08

Benny Jones Jr., WebCEO Certified Internet Marketer

WebCEO, Certified Internet Marketer (CIM) – WebCEO teaches SEO/SEM practitioners practical knowledge and strategies through the use of their SEO tools to implement latest search engine strategies…


Part 1: Understanding Search Engines

    • Lesson (1): Classification of Search Engines
    • Lesson (2): Crawler-Based Search Engines
    • Lesson (3): Human-Powered Search Engines
    • Lesson (4): Pay-for-Performance Search Engines
    • Lesson (5): META-Engines
    • Lesson (6): Who Feeds Who – Search Engine Relationships
    • Lesson (7): How Search Engines Rank Pages

Part 2: On-Page Optimization

  • Lesson (8): Defining Your Niche and Audience
  • Lesson (9): Preparing to Research Keywords and Getting Suggestions
  • Lesson (10): Using Keyword Suggestion Tools
  • On-Page Optimization
  • Lesson (11): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
  • Lesson (12): HTML Elements (Page Areas) That Matter
  • Lesson (13): Optimizing Layout of Your Pages
  • Lesson (14): Optimizing Navigation and Menus
  • Lesson (15): The Power of CSS
  • Lesson (16): Duplicate Content Issues
  • Lesson (17): Local SEO for Your Site
  • On-Page Optimization – Website Submission
  • Lesson (18): Search Engines’ Submission Rules and Guidelines
  • Lesson (19): Submitting to Search Engines
  • Lesson (20): Creating a Search Engine Friendly Sitemap
  • Lesson (21): Submitting to Directories
  • Lesson (22): Verifying Submission Success
  • On-Page Optimization – Auditing and Improving the Website
  • Lesson (23): Detecting and Fixing Site Visibility Issues
  • Lesson (24): Detecting and Fixing Site Usability Problems
  • Lesson (25): Cleaning up the Mess. Orphan Files and Tech Waste

Part 3: Off-Page Optimization

  • Lesson (26): Link Popularity and Link Quality
  • Lesson (27): Google PageRank, Local Rank and Hilltop Algorithms
  • Lesson (28): Link Building Strategies and Techniques

Part 4: Monitoring Search Engine Rankings

  • Lesson (29): Issues with Automated Ranking Monitoring
  • Lesson (30): Analyzing Your Rankings over Time

Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming

  • Lesson (31): Black-Hat Techniques vs White-Hat Techniques
  • Lesson (32): Code of Ethics

Part 6: Search Engine Advertising

  • Lesson (33): Introduction to PPC and Basic Concepts
  • Lesson (34): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, MSN AdCenter)

E-Mail Marketing

  • Lesson (35): Introduction to E-Mail Marketing. The Basics
  • Lesson (36): The Six-Step Process of E-Mail Marketing
  • Lesson (37): Working with Your Mailing List
  • Lesson (38): Creating the Message and Choosing the Subject
  • Lesson (39): Running the Campaign – E-Mail Transmission Tips

Affiliate Marketing

  • Lesson (40): Introduction to Affiliate Marketing
  • Lesson (41): Earning Money as an Affiliate
  • Lesson (42): Starting Your Own Affiliate Program
  • Lesson (43): Setting Up the Program
  • Lesson (44): Choosing Your Partnership Model
  • Lesson (45): Recruiting Affiliates

Introduction to Web Analytics

  • Lesson (46): Different Web Traffic Data Sources
  • Lesson (47): Web Analytics Pyramid Model
  • Lesson (48): Referring Sites and Partners
  • Lesson (49): Advertising Campaigns and Organic Search Engine Results
  • Lesson (50): Keywords as a Data Source