Many case studies show that, on average, improving a website’s usability doubles key business metrics, such as conversion rate or lead generation. Improving an intranet's usability typically raises key performance indicators by around 90%. Spending a few thousand dollars, euros, or pounds to learn how to achieve these results is cheap indeed.
Nielsen Norman Group (NN/g) is a consulting and research firm, specializing in user experience and usability: how to make user interfaces that are easy, pleasant, and efficient to use. The company is headquartered in Silicon Valley (see contact information), has consultants across the USA, and offers its services world-wide.
In place of scattered, shallow talks, Usability Week offers up to 6 days of deep learning as international experts lead full-day tutorials on topics such as:
Course levels range from introductory to advanced; you can sign up for as few as 1 or 2 days or as many as 6.
Industry leaders carefully design each tutorial to emphasize practical application, offering you maximum return-on-investment.
Many sessions include hands-on training exercises that let you apply what you learn immediately; all ensure that you’ll learn tools you can use to improve your website, intranet, or application as soon as you get home.
What’s in a word? Users approach online information differently than information contained in print media. Learn how to capitalize on this difference with some simple but powerful rules. Rresearch shows that rewriting content with specific guidelines often doubles the usability of a website or intranet, and drastically increases the success rate for effectively communicating key messages.
NN/g Instructors: Janelle Estes & Marieke McCloskey
Web Writing 2 is about making writng sell and capitalizing on how it's persuasive abilities. The Web is a large place. Attracting and retaining people’s attention is more difficult than ever before. It’s not good enough to have a passable website, it must shine. Web Writing 2 provided practical techniques on how to capture an audience’s attention by using one of most powerful tools online — words.
NN/g Instructor: Hoa Loranger
Research studies have shown that users judge websites in a fraction of a second and our decision-making is largely controlled by the subconscious mind and not based on logic. Therefore, it’s not surprising that many seemingly logical design decisions often produce poor results. Much of what influences users to take desirable actions is not as obvious as we designers would like to think. Focusing on branding, design and usability is only the starting point. Understanding the psychology behind motivation and action and how to incorporate that into web experiences can take your site to the next level.
NN/g Instructor: Jen Cardello
While many of us have been informally following strategic content planning principles for some time, content strategy has now been formalized into a discipline that’s increasingly hard to ignore. It’s time to pull everything we know about what makes effective content together and look at the overall picture. So what will it take to formulate an effective content strategy for your organization’s digital content? And what is the business case for investing in this process?
NN/g Instructor: Catherine Toole
CS2 is about creating a digital content strategy for your organization - producing samples of the kind of content such as emails, mobile apps and social media platforms that's usable, accessible, follow web best practice and achieve commercial objectives. It also needs to be recognizably and consistently ‘on brand’. Perhaps it also needs to be content which can in the future be sourced from multiple stakeholders, non-professional writers and at the very least, from time-poor, overstretched content editors.
NN/g Instructor: Catherine Toole
This seminar addresses how organizations can leverage their user-base to learn, grow and prosper. Many organizations have discovered the power of social features such as ratings and reviews, share-able content and idea crowdsourcing. DUSF covered the benefits of such features and what design elements make them successful (or not).
NN/g Instructor: Jen Cardello
Cool, formal, skeptical, complex, and challenging. Appeal to my creativity and innovation.
Interests: IM, SEO, SMO, W20, PM, PKM, & Wellness...
