Develop and increase brand awareness through social and inbound marketing including blogging, newsletters, and photos. Execute day-to-day social media initiatives; including posting diverse content and developing strategies to improve user engagement and drive action across all major social channels – Facebook, Twitter, Pinterest, Instagram, YouTube, Yelp, User Review sites etc.​

Courses/Module

Advanced Twitter

With over 200 million users, Twitter is not just for celebrities and big brands. When you know how to use it correctly, Twitter offers you a powerful way to share information, gather market intelligence, and build real relationships with people who are interested in who you are and what you offer.

Module 1: Twitter for Business
Module 2: Creating a Winning Presence
Module 3: Networking & Relationship Building
Module 4: Using Third-Party Tools
Module 5: Twitter Metrics 101

Advanced Facebook

Facebook can generate more traffic, more leads, more exposure, increased sales, deeper customer loyalty and market dominance.

Session 1: Facebook Profile and User Functions
Session 2: Facebook Pages
Session 3: Groups, Apps and Ads

Advanced LinkedIn

LinkedIn has changed the way people find and do business on and off the web. LinkedIn can businesses drive traffic, generate leads, build credibility, expand their reach, and increase revenue. With over 150 million professionals and growing fast (over a million new users every 12 days), now is the time to leverage everything LinkedIn has to offer.

Module 1: Setting the Foundation
Module 2: Growing Your Network
Module 3: Establishing and Sharing Your Brand
Module 4: Foundations For Success

Business Blogging

Module 1: To Blog or not to Blog
Module 2: Blogging Along
Module 3: Down with Blogging
Module 4: The Blogger’s Thoughts
Module 5: Content and Products
Module 6: Blogging Metrics: 101

Strategic Public Relations

Session 1: Leveraging Basic PR Principles for Business Success

Session 2: Public Relations Best Practices for Small Businesses

Session 3: Grabbing Attention by Keeping the Media & Stakeholders Informed

Session 4: How to Win Friends and Influence Journalists

Session 5: How to Integrate Social Media into Your Public Relations Plan

 

Search Engine Optimization (SEO)

Session 1: Introduction to the Internet Marketing Process

Session 2: The Website Is the Hub

Session 3: Targeted Email Marketing for Business

Session 4: Search Engine Optimization for Local Business

Session 5: Google for Business

Session 6: Video Marketing for Business

Session 7: Hybrid Marketing for Business

Session 8: Measuring the Outcome

Pinterest Success

Course modules forthcoming

Pay Per Click Success

Course modules forthcoming

Local Marketing

Session 1: Introduction to the Internet Marketing Process

Session 2: The Website Is the Hub

Session 3: Targeted Email Marketing for Business

Session 4: Search Engine Optimization for Local Business

Session 5: Google for Business

Session 6: Video Marketing for Business

Session 7: Hybrid Marketing for Business

Session 8: Measuring the Outcome

 

Email Marketing

Module 1: 12 Ways to Systematically Build a Powerful Email List

Module 2: Effective Methods to Collect Email Addresses

Module 3: 10 Killer Marketing Campaigns to Run Against Your List

Module 4: Delivering Relevant Email Content

Module 5: Relevant Terminology and Statistics

Module 6: Secrets of Autoresponder Messages

 

Mobile Marketing

Module 1: Introduction to Mobile Marketing

Module 2: Mobile Web

Module 3: Mobile Apps

Module 4: Short Message Service

Module 5: Mobile Marketing Strategy

Module 6: Mobile and Social