Benny Jones Jr., MBA, UXC, CSEM, GAIQ - UX Pro & Performance Marketer
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The Business Systems Analyst is the key liaison between clients and marketing and technology teams. This is an extremely visible position, as the Business Systems Analyst elicits and drives requirements at multiple levels within the organization. The Business Systems Analyst has a strong attention to detail and is entrusted with accurately documenting requirements and acceptance criteria for projects.  Solutions include but not limited to: websites, digital strategies, CRM database / data warehouse, and many other complex solutions.

Business analysis has emerged as a core business practice in the 21st century. As the vital link between a firm’s information technology capabilities and its business objectives, skilled business analysts contribute to the profitability of companies large and small, in most every industry. Business analyst training can help you seize opportunities presented by a rapidly changing marketplace, by preparing you with the skills modern organizations need to remain competitive.

In today’s complex business environment, an organization’s adaptability, agility, and ability to manage constant change through innovation can be keys to success. Traditional methods may no longer lead to reaching objectives when economic conditions are unfavorable and that’s where business analysis comes in. Corporations achieve goals through projects that translate customer needs into new products, services, and profits and business analysts can make it all happen more efficiently and effectively.

The business analyst’s primary objective is helping businesses implement technology solutions in a cost-effective way by determining the requirements of a project or program, and communicating them clearly to stakeholders, facilitators and partners.